I operate on your wavelength, helping you turn vision into reality. I build the systems, processes, and teams that scale companies from scrappy startup to exit-ready businesses.
Over the past 15 years, I've led omnichannel CPG brands from 0 to 50 as a co-founder and founding executive. I've scaled companies through critical growth phases, expanding from early traction to international distribution. My expertise spans the full business spectrum, encompassing finance, operations, supply chain, customer experience, product development, and go-to-market strategy.
My sweet spot? Guiding companies through their inflection point—building the operational and financial backbone that powers sustainable growth and positions them for a successful exit.
Crista Freeman, Co-Founder and CEO of Phin & Phebes Ice Cream, 2009-2018